Teledirect for a Leading IT Manufacturing Firm
Issues & Scope
- Info Overload - Difficulties to communicate
- Limited distributor coverage ? Reduced sales
- Inability to track sales opportunities in real-time
- Channel demand for one ?knowledgeable entity? for them to deal with; for buying, requesting information and accessing the company's services
- Aggressive growth objectives
- Globalization and distributed workforce.
- Built one centralized sales support center
- Recruited and trained multi-lingual agents in 2 months
- Invested time contacting and building relationship with resellers
- Resellers information captured and profiled
- Sales opportunities tracked and followed up.
Benefits & Value Adds
- Channel reach increased from 5% of resellers to 45% of resellers in every APAC country
- Sales contribution from the covered segment increased by 30% in the first quarter of operations
- Total team size is being doubled to handle the additional business.