Media Room: The Sauce

OUTSOURCING MALAYSIA’S EXPORT STRATEGY TO DRIVE INDUSTRY’S GROWTH

Outsourcing Malaysia (OM) will focus on an export promotion strategy that includes regional cross border partnerships to spur the local outsourcing industry and help it to achieve its targeted 15% growth. The Malaysian outsourcing industry generated revenue of USD1.1 billion last year.

Malaysia’s strong talent pool and other advantages have placed it among the top three Shared Services Outsourcing (SSO) destinations in the world.

Quoting this from a study by global management consulting firm AT Kearney, Prime Minister Datuk Seri Najib Tun Razak said, “Thanks to Malaysia’s multi-cultural environment, the ranking enables the country to offer multiple language skills and a high-value workforce capable of interacting as well as meeting the needs of customers across the globe.”

He said there were almost 140 foreign and 60 local companies in the country now performing various SSO activities, ranging from IT and business process outsourcing to knowledge process outsourcing.
OM’s export strategy is in line to increase the competitiveness of Malaysian outsourcing companies and to tap the industry’s enormous untapped potential.

Its Chairman David Wong told reporters at a media briefing that OM believes that cross border collaboration is a key driver to elevate local players’ competencies and to help them become global service providers. OM had recently organised a successful business mission to Australia to facilitate partnerships between Malaysian and Australian IT and business solutions providers where over US$100 million worth of collaboration opportunities were identified.

It was the first business mission to Australia for OM. Response towards the seminars, round-table discussions and B2B meetings in Sydney and Melbourne revealed the genuine willingness and openness of Australian companies to explore partnership opportunities with industry counterparts in Malaysia.

According to Mr Wong, among the factors which contributed to the success of its Australian mission were Malaysia’s strengths in specific industry verticals and the country’s proximity to the Middle East countries.“ Australian companies recognise our competitive edge in the areas of Contact Centre Operation & Services, Enterprise Resource Planning, HR and Finance & Accounting Outsourcing and our close location to the growing Middle East markets is also a strong plus point.

“Our positioning of Malaysia as a gateway to the larger ASEAN region is also another compelling reason for Australian companies to consider partnering us, while for Malaysian companies, we can leverage Australia’s respected global brand. Together, we will be able to collectively target markets beyond the two countries,” Mr Wong said, adding that collaboration is crucial to create appealing solutions in today’s commodity marketplace.

He added, “OM plans to organise follow-up visits to Sydney and Melbourne within the next year and is also targeting similar missions to other countries such as America, Singapore, Japan, Korea and Dubai over the next 24 months following the encouraging results achieved from the ‘smart partnership model’ concept initiated for Australia.”

OM also recently launched its newly revamped website (www.outsourcingmalaysia.org.my) as part of its strategy to make it easier for the global market to access the local shared services and outsourcing capabilities that are available in the country.

Outsourcing Malaysia is organising the Smart Sourcing Summit 2010 (SSS2010) in December 8 -10 under the theme “Uncertainty in a post- crisis world – doing more with less”.

Source: The Sauce

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